It was such a pleasure to watch so many of my Textile Designs walk the runway last week at MBFF for client Sacha Drake. Mercedes-Benz Fashion Festival Brisbane is Queensland’s premier annual fashion event, coinciding with the arrival of new-season Spring Summer collections in stores.
It was a lovely evening, made even better seeing my hand painted designs debut down the runway for everyone to see at once. When painting these prints I knew they were destined for something great and I am so pleased they have found their home within local client Sacha's wonderful designs, and now to be worn on women across the globe.
The evening also saw a few other of my lovely clients showcase their new collections, with champagne and nibbles to be enjoyed after the event. I look forward to see more designs of mine in the future come to life like these have.
Lots of love,
The day has come! Introducing #GucciDécor: a lineup of furniture and decorative pieces designed by #AlessandroMichele to personalize home spaces, featuring the House’s design motifs, patterns and codes. Gucci Décor will be launching in September on gucci.com and in select Gucci and specialty stores.
Fans of the Italian designer will recognise his iconic animal prints, bold use of colour and pattern. A rich range of accessories from furniture to scented candles, room dividers and more, take a look through some of the new pieces below.
I am excited to see how these pieces are styled in homes around the globe.
This fall, the outer space prints are still going strong. With designers like Dolce Gabbana, Chanel, and Christian Dior spotting some galactic inspired designs.
MORE CUSTOM DESIGNED GALACTIC PRINTS AVAILABLE
FOR PURCHASE & EXCLUSIVE USE GET IN CONTACT
or see more inspiration via our Pinterest.
MORE CUSTOM DESIGNED STRIPE PRINTS AVAILABLE
FOR PURCHASE & EXCLUSIVE USE GET IN CONTACT
MORE CUSTOM DESIGNED TARTAN PRINTS AVAILABLE
FOR PURCHASE & EXCLUSIVE USE GET IN CONTACT
By now, most fashion designers are inclined to Print Digitally. The benefits definitely outweigh the cons, however I have found through experience that it largely depends on the individual business model. It is not hard to see why Digital Printing is so fabulous, small runs and an endless amount of sensational colours, many find value in such simple pleasures.
First seen in the late 1980s, digital fabric printing uses an ink jet printer to create the design directly onto the item in a method called Direct to Garment (DTG). DTG printing tends to be quicker, more economical and more accurate than traditional screen printing techniques.
The inks used in digital printing are formulated specifically for each type of fiber, such as cotton, silk, polyester or nylon. During the printing process, the fabric is fed through the printer using rollers and ink, which is applied to the surface in the form of thousands of tiny droplets. The fabric is then finished using heat and or steam to cure the ink. Some inks also require washing and drying.
Traditional screen printed fabrics usually appear on the market about a year after they are designed. With digital printing, it’s possible to go from the design stage to finished fabric in a matter of weeks or days, with an on-site printer or a steady relationship offshore. This allows you to take advantage of current trends, and even change prints or colors mid-season. This also links back to a Blog post I made previously about some of the advantages of having your own custom designs.
Digital Fabric Printers can print your design with unlimited colours on your choice of fabric, natural or polyester. The amount of colours in your artwork does not affect the print price, unlike counted colours with screen printing.
Sublimation Printing, another method of Digital File Printing, requires white fabric with a high synthetic content to achieve a rich colour. Local Brisbane Printer, Emerald Dreams says the more synthetic content, the more saturation of colour you can achieve.
Many textile printers require a large batch for screen printing due to the associated cost and effort to create the desired item. Smaller batches are possible through DTG printing techniques, which offer a less expensive option for smaller runs for many companies and individuals.
Another advantage of digital fabric printing, which is receiving higher profile attention among manufacturers, consumers and environmentalists is the substantial lower cost of production in terms of electricity and water consumption of over 30% savings on electricity costs and almost 95% in terms of water consumption.
While I do believe their are strong advantages of Traditional Screen Printing, with the commercial introduction of Digital Printing there is now a need to grow the complexity of what was once a simple design. While Screen printed fabrics will always have their space in the market, Digital Fabrics offer the consumer a fabric that's artwork has depth and gradients.
If you have a business where you use fabric, the sooner you know the many advantages of Custom Designed Fabric, the better.
Here are a few:
1. Stay ahead of the game
As a business owner or designer, surely you have drive to be different. If your fabric hasn’t been custom designed for you, and you are buying it off the roll or from offshore manufacturers, there is a huge chance another business (just like you) will be using it too. Of course there is a chance it wont be in the same industry and that some of your customers wont notice, however, how long can you keep chancing it?
2. Tweak the trends
The great thing about working with a Textile Artist is that you can act on current trends and inspirations instantly. Our new fast fashion driven market place is changing rapidly, so acting fast is imperative. As soon as you see something you love, or see something that is successful online, you are able to jump on the trend. Being apart of something that consumers find interesting gains status within the market and enables you to capitalize on sales. Most Textile Artists will be able to take a popular concept and tweak it, catching your customer’s eye while still ensuring your product remains unique.
3. Set the trends
When you have your own design, you have a product that is different. While many trends build on current styles and ideas, respectable trends represent something unique. In order to set a trend that has its own place in the market, you’ll need to come up with an idea that is not only unusual, but makes people wish they had thought about it already. The trend also needs to be something that interests you too.
4. Marketing Advantage
Ever notice when fashion labels say “ Our Exclusive Print” or “Our Exclusive New Design”? If you follow fast fashion brands like Sabo Skirt or Miss Holly on Instagram, you probably see it all of the time. Why? It is a great way of showing your customer that your product is special and worth purchasing. People love exclusivity. Many large scale brands like to capitalize on phrases that imply exclusivity, as it adds value to what you’re selling and drives up demand. Consumers are more likely to make decisions based on instinct than on logic.
5. Showcase your style
Unique prints enable you to really showcase what is special about your brand. Instead of wasting time searching for something that already exists or using something generic, this is your chance to shoot a quick email to a Textile Designer and explain to them what you are envisioning. This way, you can nail your favourite colours and potentially save on printing costs down the line.
We were in New York during the peak of Storm Jonas. One of the largest Snow Storms to hit New York City in 60 years and the largest Blizzard in 100 years, according to snow fall rates. They had declared a state emergency, with more than 13,000 flights cancelled in relation to the storm, including our flight out of there to Hawaii.
The day before the storm hit, I was lucky enough to fit in a quick shoot with Alexandra Wolf, an extremely talented fashion photographer from Europe, now living in New York. Alexandra is a fashion and lifestyle photographer, who is the lady behind Arielle Charnas, known as Something Navy's incredible Outfit and Street Style pictures around NYC.
It is not easy to find words to explain the feeling from my hands after my gloves came off for that brief moment. Locals I was with laughed at my reaction to the sharp pain of that blizzard frost, yet how could I, a proud local from the Sunshine State really pretend like nothing was happening.
It probably didn't help my feet were not covered either. There was no way I wasn't wearing my new Gucci shoes, aka my treasured Gold Foil Marmont Pumps. Unbeknown to me, these shoes were just about to make it big throughout Fashion Week and I am so pleased I wore them when I did, It felt great to be ahead of the trend that is Alessandro Michele, Gucci's Creative Director.
This time while in New York we stayed Downtown at The Ludlow Hotel, sister hotel to The Bowery. It was perfect for what we needed and a short taxi ride to all our favourite eats. Thankfully we didn't mind being snowed in as there was an amazing Italian restaurant across the road which we happily slipped down to, and I mean literally slipped through the slushy snow. Yes, to answer your first question, there was Dirty French downstairs too, (a popular restaurant that was at the bottom of our hotel) however, after eating breakfast there every morning it was only natural to want something new. On that note, let me know if you would like my top 10 restaurant recommendations in NYC, potential blog post to come.
Bye for now.
Love Britt xx
I was so thrilled to have exhibited in New York City at the leading Trend Forecasting Event in the world, Premiere Vision. To have my studio be a part of such a large industry event was a huge goal of mine and it feels so amazing to have been a part of the Spring Summer Trends in Fashion for 2017.
The Britt Laspina Studio exhibited a number of prints that fell under different collections, including a Floral, Tribal, Oriental, Monochrome and Watercolour Blues Collection. This collection is still open for preview under the Print Design section on the website, login details can be granted upon request.
Safe to say the show was a success and I'm so excited to have some amazing new clients based in New York, Boston, Cape Cod and The Hamptons.
I also had the pleasure of being interviewed by New York writer, Natalie Zfat for Apparel News, California.
It would be poor taste to list all of the incredible people that I met, but something that will make my local Australian readers laugh is Peter Alexander decided to approach and introduce himself to me. After hearing my accent he immediately asked if I was from Sydney or Melbourne, much to his shock I answered " Ahh.. Brisbane actually!" Yes Peter, you heard me! The look on his face still makes me laugh, if Miranda Kerr and the G20 can't put Brisbane on the map than maybe I might have to keep trying..
Thanks for reading. Love Britt xx
I recently collaborated with Australian Label Morrisday to design a custom Marble print for them. As many of you may know or even assume, this print isn't something I would traditionally design.
With that being said, I love this collaboration for so many reasons. Along with it being a nice change, I really do enjoy designing simple monochrome prints.
I feel this collaboration also represents my diversity and willingness to deliver my full potential to a client and their personal brief. While most times I will not design something if it is not true to myself, I do pride myself on always trying to ensure I deliver content that is as close to my clients vision as possible.
This Marble print can now be purchased from Morrisday via their online store, or locally via one of their Stockists such as Princess Polly, Verge Girl, Mishkah, Coco Bella or Hazel Mai Boutique.
I was delighted to attend Silk Oil of Morrocco's first 'Annual Silk Pink Ball' in partnership with The National Breast Cancer Foundation. The event was flawless and raised close to $20,000 for the Beast Cancer Foundation. I was so happy to be included in such a great cause, in combination with the most amazing Hair and Beauty product I have come across, Silk Oil of Morocco. The brand incorporates Professional Hair Care, Skin Care and Mineral Cosmetics all of which are infused with Cold Pressed Certified Organic Argan Oil to create both superior and highly effective products that provide a luxurious experience time after time.. Which I can now vouch for!
I have used tens of different beauty products from all over the world, yet as soon as I tried Silk Oil of Morocco's products I instantly fell in love. The packaging was what got me at first (I am a serious sucker for gold) however the product itself needed to be amazing to stay on my beauty shelf; which it was, without a doubt! First, I need to rave about the Vegan Lip Balm, which has a nice shimmer while still nourishing. Secondly, I can't believe how amazing the combination of using the Bronzer, Blush and Highlighter look together - and I'm not going to lie, these products may have left me feeling naturally beautiful. I was also one of the lucky few who got to try the Hair Styler, which nourishes with Argan Oil while Styling your hair at the same time. Super cool!
If you are interested in trying something that is natural, fabulous, unique and different then definitely check out www.silkoilofmorocco.com.au and see for yourself!
Love Britt xx
Tell us about the artwork you’ve designed for The Paper Merchants?
My Britt Laspina Designs range for The Paper Merchants features custom designed prints, perfectly hand created for the home or office. Each print features mint and teal hues and is detailed just enough to catch the envious and appreciative eye of every guest. While still creating an aesthetically pleasing and inspiring environment.
As you may have seen on social media, I took a little break from designing when I was in America. New York was even more amazing than I could of imagined, I'm so grateful I got to go with my Mother Francesca. We stayed at The Plaza Hotel while we were there, which was a very special experience.
In between some of our amazing meals around the city, we thought it only fitting we pop up to the Rockefeller centre and visit some of the shops Down Town. I absolutely loved new york, it was very hard leaving our suite at The Plaza however I knew it wouldn't be long until I was back.
Love Britt xx
My mother and I, Francesca were thrilled to finally get back to America and stay at one of The Leading Hotels of the World, Mr C in Beverly Hills. As an Italian myself, I really appreciated the Bellini’s on arrival and signature Italian restaurant downstairs. The interior of the hotel was unique and had a vintage feel. The halls featured pale pink walls, black and white photographs and delightful life size mirrors the moment you stepped out of the lift.
After we got dressed for the day we headed to 'The Grove' shopping centre and had a look around. Later that day Tatjana arrived and thanks to the hotel ' Town Car and Driver' we were able to slip down to Rodeo Drive for some more shopping.
Next stop: Lunch at the Ivy and visiting the Hollywood Hills sign!
Luckily, we had a great Uber driver who took us by car to the sign, it is accessible by street. Anyone who stands in this exact spot in work out gear is telling a tale, as this is not the hike location. (Hense the heels)
After scoping out LA's must sees we decided that for our last day, we would visit Malibu. I was dying to have lunch at this particular Nobu. After hearing such great things and having had dined at Nobu all around the world with my mother, we knew what to expect and were very excited. Francesca and I were thrilled to be showing Tatjana an experience like this one along with many others from our amazing trip. Next stop.. New York!
Love Britt xx