Photography by Matt Coop
If you have a business where you use fabric, the sooner you know the many advantages of Custom Designed Fabric, the better.
Here are a few:
1. Stay ahead of the game
As a business owner or designer, surely you have drive to be different. If your fabric hasn’t been custom designed for you, and you are buying it off the roll or from offshore manufacturers, there is a huge chance another business (just like you) will be using it too. Of course there is a chance it wont be in the same industry and that some of your customers wont notice, however, how long can you keep chancing it?
2. Tweak the trends
The great thing about working with a Textile Artist is that you can act on current trends and inspirations instantly. Our new fast fashion driven market place is changing rapidly, so acting fast is imperative. As soon as you see something you love, or see something that is successful online, you are able to jump on the trend. Being apart of something that consumers find interesting gains status within the market and enables you to capitalize on sales. Most Textile Artists will be able to take a popular concept and tweak it, catching your customer’s eye while still ensuring your product remains unique.
3. Set the trends
When you have your own design, you have a product that is different. While many trends build on current styles and ideas, respectable trends represent something unique. In order to set a trend that has its own place in the market, you’ll need to come up with an idea that is not only unusual, but makes people wish they had thought about it already. The trend also needs to be something that interests you too.
4. Marketing Advantage
Ever notice when fashion labels say “ Our Exclusive Print” or “Our Exclusive New Design”? If you follow fast fashion brands like Sabo Skirt or Miss Holly on Instagram, you probably see it all of the time. Why? It is a great way of showing your customer that your product is special and worth purchasing. People love exclusivity. Many large scale brands like to capitalize on phrases that imply exclusivity, as it adds value to what you’re selling and drives up demand. Consumers are more likely to make decisions based on instinct than on logic.
5. Showcase your style
Unique prints enable you to really showcase what is special about your brand. Instead of wasting time searching for something that already exists or using something generic, this is your chance to shoot a quick email to a Textile Designer and explain to them what you are envisioning. This way, you can nail your favourite colours and potentially save on printing costs down the line.
It was such a pleasure to watch so many of my Textile Designs walk the runway last week at MBFF for client Sacha Drake. Mercedes-Benz Fashion Festival Brisbane is Queensland’s premier annual fashion event, coinciding with the arrival of new-season Spring Summer collections in stores.
It was a lovely evening, made even better seeing my hand painted designs debut down the runway for everyone to see at once. When painting these prints I knew they were destined for something great and I am so pleased they have found their home within local client Sacha's wonderful designs, and now to be worn on women across the globe.
The evening also saw a few other of my lovely clients showcase their new collections, with champagne and nibbles to be enjoyed after the event. I look forward to see more designs of mine in the future come to life like these have.
Lots of love,
We were in New York during the peak of Storm Jonas. One of the largest Snow Storms to hit New York City in 60 years and the largest Blizzard in 100 years, according to snow fall rates. They had declared a state emergency, with more than 13,000 flights cancelled in relation to the storm, including our flight out of there to Hawaii.
The day before the storm hit, I was lucky enough to fit in a quick shoot with Alexandra Wolf, an extremely talented fashion photographer from Europe, now living in New York. Alexandra is a fashion and lifestyle photographer, who is the lady behind Arielle Charnas, known as Something Navy's incredible Outfit and Street Style pictures around NYC.
It is not easy to find words to explain the feeling from my hands after my gloves came off for that brief moment. Locals I was with laughed at my reaction to the sharp pain of that blizzard frost, yet how could I, a proud local from the Sunshine State really pretend like nothing was happening.
It probably didn't help my feet were not covered either. There was no way I wasn't wearing my new Gucci shoes, aka my treasured Gold Foil Marmont Pumps. Unbeknown to me, these shoes were just about to make it big throughout Fashion Week and I am so pleased I wore them when I did, It felt great to be ahead of the trend that is Alessandro Michele, Gucci's Creative Director.
This time while in New York we stayed Downtown at The Ludlow Hotel, sister hotel to The Bowery. It was perfect for what we needed and a short taxi ride to all our favourite eats. Thankfully we didn't mind being snowed in as there was an amazing Italian restaurant across the road which we happily slipped down to, and I mean literally slipped through the slushy snow. Yes, to answer your first question, there was Dirty French downstairs too, (a popular restaurant that was at the bottom of our hotel) however, after eating breakfast there every morning it was only natural to want something new. On that note, let me know if you would like my top 10 restaurant recommendations in NYC, potential blog post to come.
Bye for now.
Love Britt xx
I was so thrilled to have exhibited in New York City at the leading Trend Forecasting Event in the world, Premiere Vision. To have my studio be a part of such a large industry event was a huge goal of mine and it feels so amazing to have been a part of the Spring Summer Trends in Fashion for 2017.
The Britt Laspina Studio exhibited a number of prints that fell under different collections, including a Floral, Tribal, Oriental, Monochrome and Watercolour Blues Collection. This collection is still open for preview under the Print Design section on the website, login details can be granted upon request.
Safe to say the show was a success and I'm so excited to have some amazing new clients based in New York, Boston, Cape Cod and The Hamptons.
I also had the pleasure of being interviewed by New York writer, Natalie Zfat for Apparel News, California.
It would be poor taste to list all of the incredible people that I met, but something that will make my local Australian readers laugh is Peter Alexander decided to approach and introduce himself to me. After hearing my accent he immediately asked if I was from Sydney or Melbourne, much to his shock I answered " Ahh.. Brisbane actually!" Yes Peter, you heard me! The look on his face still makes me laugh, if Miranda Kerr and the G20 can't put Brisbane on the map than maybe I might have to keep trying..
Thanks for reading. Love Britt xx
I recently collaborated with Australian Label Morrisday to design a custom Marble print for them. As many of you may know or even assume, this print isn't something I would traditionally design.
With that being said, I love this collaboration for so many reasons. Along with it being a nice change, I really do enjoy designing simple monochrome prints.
I feel this collaboration also represents my diversity and willingness to deliver my full potential to a client and their personal brief. While most times I will not design something if it is not true to myself, I do pride myself on always trying to ensure I deliver content that is as close to my clients vision as possible.
This Marble print can now be purchased from Morrisday via their online store, or locally via one of their Stockists such as Princess Polly, Verge Girl, Mishkah, Coco Bella or Hazel Mai Boutique.
Tell us about the artwork you’ve designed for The Paper Merchants?
My Britt Laspina Designs range for The Paper Merchants features custom designed prints, perfectly hand created for the home or office. Each print features mint and teal hues and is detailed just enough to catch the envious and appreciative eye of every guest. While still creating an aesthetically pleasing and inspiring environment.
As you may have seen on social media, I took a little break from designing when I was in America. New York was even more amazing than I could of imagined, I'm so grateful I got to go with my Mother Francesca. We stayed at The Plaza Hotel while we were there, which was a very special experience.
In between some of our amazing meals around the city, we thought it only fitting we pop up to the Rockefeller centre and visit some of the shops Down Town. I absolutely loved new york, it was very hard leaving our suite at The Plaza however I knew it wouldn't be long until I was back.
Love Britt xx
My mother and I, Francesca were thrilled to finally get back to America and stay at one of The Leading Hotels of the World, Mr C in Beverly Hills. As an Italian myself, I really appreciated the Bellini’s on arrival and signature Italian restaurant downstairs. The interior of the hotel was unique and had a vintage feel. The halls featured pale pink walls, black and white photographs and delightful life size mirrors the moment you stepped out of the lift.
After we got dressed for the day we headed to 'The Grove' shopping centre and had a look around. Later that day Tatjana arrived and thanks to the hotel ' Town Car and Driver' we were able to slip down to Rodeo Drive for some more shopping.
Next stop: Lunch at the Ivy and visiting the Hollywood Hills sign!
Luckily, we had a great Uber driver who took us by car to the sign, it is accessible by street. Anyone who stands in this exact spot in work out gear is telling a tale, as this is not the hike location. (Hense the heels)
After scoping out LA's must sees we decided that for our last day, we would visit Malibu. I was dying to have lunch at this particular Nobu. After hearing such great things and having had dined at Nobu all around the world with my mother, we knew what to expect and were very excited. Francesca and I were thrilled to be showing Tatjana an experience like this one along with many others from our amazing trip. Next stop.. New York!
Love Britt xx
I always love my print collaborations with Ruby Yaya Fashion. If I do say so myself, I think they captivate the eyes of many. Owner Melissa, has such a creative eye and knows just what to do with my colourful prints when they come her way. This particular print, is a unique Mandala with a spotty modern twist.
Aussie model Madi Edwards rocks this print that comes in two colour ways and is featured on three different styles of frocks. Keep your eyes peeled for this fun loving print in a fab boutique near you, Ruby Yaya is popping up everywhere!
Love Britt xx
Thanks to Francesca Laspina at Flight Centre Mary St, Tatjana Catic and I were able to visit Castaway Island, Fiji. We were absolutely blown away by the amazing culture, value and authenticity of the island. A magical place it was, where staff act like family and the waves really are the busiest thing in sight.
Castaway Island is managed by Hawaii-based Outrigger Group, one of the fastest-growing, privately-held hospitality companies in the Asia Pacific, Oceania and Indian Ocean regions. Having had visited the Canoe Club property in Honolulu, I could instantly notice the similarities. We were lucky enough to be staying there at the same time as staff from head office in Hawaii, which was great as we were able to participate in some of the island highlights with them. Tribal dances, an island hike, a sunset cruise, a day trip to Cloud 9 and snorkelling around surrounding private islands were all amongst some of the activities in which we were able to experience.
Tatjana and I were so thrilled to be taken to Cloud 9 by a short boat trip for an amazing Day Trip. It was such a great experience. Cocktails on arrival, wood fried pizzas and endless spaces to relax, we knew we had found heaven on earth.
After a few hours on the floating platform, more boats started to arrive and we decided it was time to head back to what felt like our very own private island. We were pleased to find out that around the other side of the island there were local goats living peacefully! We only saw a brief glimpse of them however loved the idea of it, how tropical and untouched it seemed.
Above: Wearing Camilla With Love Pants and Plumeria Swimwear Top
We were very sad to leave such an amazing place, the island sang us our very own farewell song which made us shed a tear. Out of all the places I have been in my life, this is one of my favourites. I will definitely be back to visit..
Much Love, Britt xx
My Mother Francesca and I flew to Hanoi, Vietnam via Singapore on Singapore Airlines early last month. My Mother is a Travel Manager at Flight Centre, so we were lucky enough to have a great trip planned ahead of us. We arrived at The Sofitel Metropole Hanoi and were instantly in awe! It really was one of the nicest hotels I have ever stayed in.
Due to the type of room we had, a private Butler kindly escorted us to it and offered to unpack our bags, which we kindly declined. We had the most amazing view out the window from our suite. It felt like we had two holidays in one, it was great being able to explore the culture of the city streets and then be able to experience the french influence of our hotel.
Buffet Breakfast really was the absolute highlight. Any thing and everything that you could image, they had it. I really enjoyed the french influence of Vietnam, the croissants and my meatless Pho Noodle soup were so delicious.
Thankfully, whilst in Vietnam we were looked after by Flight Centre’s affiliate Asian Tour company Buffalo Tours. We were showed all of Hanoi’s highlights, including the French Catholic Church, Taoism Temple, amazing local cuisine and hidden cafes.
Above: Four Story Hidden Cafe and the most AMAZING Fresh Pho Rolls!
After a few days relaxing in Hanoi we took a car ride to Ha Long Bay. It was really beautiful and definitely worth the drive. We stayed on a private 6 Cabin, 5 Star Cruise. Every meal on board was amazing, with a 4 course menu to choose from. There was also a Library, Gym and Sauna on Board, I however failed to use any of these features as any spare time we had was spent napping.
Above: Morning Tai Chi
Exploring The Rock Caves
On one day we were taken to a surrounding island to climb the mountain. I decided to call it quits half way up and ran down for some fresh coconuts.
Above: On a row boat to visit the floating villages.
I absolutely loved our trip to Vietnam. Special thanks to Flight Centre, Buffalo Tours and my beautiful mother Francesca Laspina. To contact her for an amazing trip like this one email: firstname.lastname@example.org
Love Britt xx
I had the pleasure of being featured in Bio Paks current Artist Print Series, artwork from Australian and New Zealand artists printed on their 8oz, 12oz and 16oz single wall and double wall BioCups. A great opportunity for me, as my design has now been printed on a quarter of a million cups worldwide!
My Print, "Melon Crush" is a hand painted watercolour design. It embodies all things summer, from fresh juicy fruits, to bright neon hues and healthy living. It’s carefree brush strokes and watercolour blends symbolise the watermelons natural place in our environment, earth and soil. The artworks mirror effect represent my eye for symmetry, pattern and style, making this fruity piece unique, eye catching and memorable.
Photos with the cups are trending on Instagram under the hash tag #BioCupPrintSeries - and that is exactly where I found Cafe Dezire, a local coffee shop that is a proud supporter and stockist of Bio Cup. Of course, I had to go and check it out. I was pleasantly surprised with the food and level of service that they had. It was such a cool experience getting to drink out of my own cup design!
Stay tuned for more Bio Pak updates.
I was so delighted to wear my new KENZO Dress to such a fantastic event a few weeks ago. My gorgeous mother Francesca bought it for me off the Harrods Website.
Owner of Corcorz Hair Salon, Carole sure knows how to throw a party! The event was held a Gambaro's Hotel in Paddington and everyone had such a blast celebrating her 20 years in the industry.
Love Britt xx
I recently collaborated with International Swimwear Label Plumeria Swimwear. Owner Gabrielle seemed professional and sweet. After a few emails it didn’t take us long to come up with a design style for her next collection.
I hand painted each flower and leaf to this print design individually, allowing me to place them creatively and as I chose. As you can see, the design (like most of my others) Is symmetrical. I think that is one of the things that makes this design even more special.
As well as the print, I love the bikini design as it is different and makes the swimsuit even more unique.
To view my Britt Laspina print for Plumeria Swimwear, or to view their other amazing products visit their website at: www.plumeriaswimwear.com/shop