If you have a business where you use fabric, the sooner you know the many advantages of Custom Designed Fabric, the better.
Here are a few:
1. Stay ahead of the game
As a business owner or designer, surely you have drive to be different. If your fabric hasn’t been custom designed for you, and you are buying it off the roll or from offshore manufacturers, there is a huge chance another business (just like you) will be using it too. Of course there is a chance it wont be in the same industry and that some of your customers wont notice, however, how long can you keep chancing it?
2. Tweak the trends
The great thing about working with a Textile Artist is that you can act on current trends and inspirations instantly. Our new fast fashion driven market place is changing rapidly, so acting fast is imperative. As soon as you see something you love, or see something that is successful online, you are able to jump on the trend. Being apart of something that consumers find interesting gains status within the market and enables you to capitalize on sales. Most Textile Artists will be able to take a popular concept and tweak it, catching your customer’s eye while still ensuring your product remains unique.
3. Set the trends
When you have your own design, you have a product that is different. While many trends build on current styles and ideas, respectable trends represent something unique. In order to set a trend that has its own place in the market, you’ll need to come up with an idea that is not only unusual, but makes people wish they had thought about it already. The trend also needs to be something that interests you too.
4. Marketing Advantage
Ever notice when fashion labels say “ Our Exclusive Print” or “Our Exclusive New Design”? If you follow fast fashion brands like Sabo Skirt or Miss Holly on Instagram, you probably see it all of the time. Why? It is a great way of showing your customer that your product is special and worth purchasing. People love exclusivity. Many large scale brands like to capitalize on phrases that imply exclusivity, as it adds value to what you’re selling and drives up demand. Consumers are more likely to make decisions based on instinct than on logic.
5. Showcase your style
Unique prints enable you to really showcase what is special about your brand. Instead of wasting time searching for something that already exists or using something generic, this is your chance to shoot a quick email to a Textile Designer and explain to them what you are envisioning. This way, you can nail your favourite colours and potentially save on printing costs down the line.
I was so thrilled to have exhibited in New York City at the leading Trend Forecasting Event in the world, Premiere Vision. To have my studio be a part of such a large industry event was a huge goal of mine and it feels so amazing to have been a part of the Spring Summer Trends in Fashion for 2017.
The Britt Laspina Studio exhibited a number of prints that fell under different collections, including a Floral, Tribal, Oriental, Monochrome and Watercolour Blues Collection. This collection is still open for preview under the Print Design section on the website, login details can be granted upon request.
Safe to say the show was a success and I'm so excited to have some amazing new clients based in New York, Boston, Cape Cod and The Hamptons.
I also had the pleasure of being interviewed by New York writer, Natalie Zfat for Apparel News, California.
"One new exhibitor on that list is 22-year-old textile designer Britt Laspina. Not only is this Laspina’s first Première Vision show, it’s her first show ever.
It would be poor taste to list all of the incredible people that I met, but something that will make my local Australian readers laugh is Peter Alexander decided to approach and introduce himself to me. After hearing my accent he immediately asked if I was from Sydney or Melbourne, much to his shock I answered " Ahh.. Brisbane actually!" Yes Peter, you heard me! The look on his face still makes me laugh, if Miranda Kerr and the G20 can't put Brisbane on the map than maybe I might have to keep trying..
By now, most fashion designers are inclined to Print Digitally. The benefits definitely outweigh the cons, however I have found through experience that it largely depends on the individual business model. It is not hard to see why Digital Printing is so fabulous, small runs and an endless amount of sensational colours, many find value in such simple pleasures.
First seen in the late 1980s, digital fabric printing uses an ink jet printer to create the design directly onto the item in a method called Direct to Garment (DTG). DTG printing tends to be quicker, more economical and more accurate than traditional screen printing techniques.
The inks used in digital printing are formulated specifically for each type of fiber, such as cotton, silk, polyester or nylon. During the printing process, the fabric is fed through the printer using rollers and ink, which is applied to the surface in the form of thousands of tiny droplets. The fabric is then finished using heat and or steam to cure the ink. Some inks also require washing and drying.
The sampling process for Screen Printing is also a lot more of a commitment, as the suppliers need to cut the screens. At times, they may print your sample digitally without you knowing to save them from cutting screens without your order.
Traditional screen printed fabrics usually appear on the market about a year after they are designed. With digital printing, it’s possible to go from the design stage to finished fabric in a matter of weeks or days, with an on-site printer or a steady relationship offshore. This allows you to take advantage of current trends, and even change prints or colors mid-season. This also links back to a Blog post I made previously about some of the advantages of having your own custom designs.
Digital Fabric Printers can print your design with unlimited colours on your choice of fabric, natural or polyester. The amount of colours in your artwork does not affect the print price, unlike counted colours with screen printing.
Sublimation Printing, another method of Digital File Printing, requires white fabric with a high synthetic content to achieve a rich colour. Local Brisbane Printer, Emerald Dreams says the more synthetic content, the more saturation of colour you can achieve.
Many textile printers require a large batch for screen printing due to the associated cost and effort to create the desired item. Smaller batches are possible through DTG printing techniques, which offer a less expensive option for smaller runs for many companies and individuals.
Another advantage of digital fabric printing, which is receiving higher profile attention among manufacturers, consumers and environmentalists is the substantial lower cost of production in terms of electricity and water consumption of over 30% savings on electricity costs and almost 95% in terms of water consumption.
While I do believe their are strong advantages of Traditional Screen Printing, with the commercial introduction of Digital Printing there is now a need to grow the complexity of what was once a simple design. While Screen printed fabrics will always have their space in the market, Digital Fabrics offer the consumer a fabric that's artwork has depth and gradients.