Over the last 10 years, social media has changed, and those of us who grew up online, are changing the way we use it too. In my early twenties, I was one of the first adopters to the platform, while growing up from a teenager to a young adult - I slowly worked away on building my account to have over 10,000 followers. I would share my print designs and a lot of my personal life: trips, meals, outfits, major life updates, all of the things most users are doing today.
Overall, I would post a mix of personal and business content, people got to see the best of both worlds, and as much as I loved the attention the design content was getting - the design business was suffering, and in a sense, so was my privacy.
Before expecting my first child, I knew what I had to do. My values had changed, I no longer wanted to use social media this way. I knew it was time to do a data cleanse, a follower 'clean up'. Over the course of the next few months, I removed thousands of followers on the personal account, switched it to private, and made a fresh page for my design business, titled @bybrittlaspina.
I knew in order to go 'all in' for my business, I had to create a new public account, exclusively dedicated to design. I am pleased to report that just in these two short years, it has grown to nearly 3,000 followers, all of whom are industry and niche specific. I've reached over 100k accounts and amassed thousands of likes and saves. It is growing fast for the amount I post, my business has never been busier, and I've never been happier.
Below, I'll share 5 key benefits I've experienced from starting a new page from scratch, focusing on delivering consistent, relevant value to my audience.
In conclusion, while it was daunting to start from scratch and create a separate account for my business, it was a strategic move that has benefited me in many ways. I have never been busier, and while I have less followers or "vanity metrics" at the moment, the followers I do have are the right ones!
The decision has allowed me to maintain professionalism, focus on a relevant content strategy, build credibility, and engage with my audience effectively. By focusing on my new business page @bybrittlaspina, I can also aim to set clear boundaries, protect my daughter while still growing online, and maintain professionalism.
Ultimately, a dedicated business account has provided the ideal platform for delivering consistent, relevant value to my audience. So, if you're wanting to enhance your personal brand or business's online presence, consider making the move to a dedicated account for your professional endeavors.
A little about me
Welcome to posts from my journal. I am a Textile Artist from Australia who loves the very tasteful use of colour and print!
I plan to write content here that is meaningful to me and compliments my lifestyle of mindful, passionate living. I look forward to sharing many of my thoughts with you all.